Website Activity Logs Explained

An activity log is important for analyzing the user activities that occur on a website. It provides statistics which prove to be useful in tracking the performance of a website.

What is a Website Activity Log?
These are the records which are maintained, in order to keep track of visitors to a website. The errors that occur in site functionality are also recorded. Measuring the number of visitors to the website is the log’s most important function. These logs are maintained for a month or a quarter. They prove to be useful in understanding the trends in terms of Internet usage. The details that are recorded include the following:

  • Number of page views
  • Visiting time and date
  • Number of downloaded files
  • Referral source of the visitor

Analyzing the Logs
The analysis of website activity logs is carried out with the help of specialized software. The reports created with the help of these logs provide us with information about the average session length of time, along with other facts and figures like page views, visitor sessions, etc. Other information about the website activity includes the data about most popular landing pages, the passwords beings used, country of origin of visitors, popular referring sites, number of forms submitted, page and form errors, and popular keywords used by visitors, etc.

Based on the analysis carried out through activity logs, changes can be brought about in the website to suit the visitors’ interest. New features can be incorporated in the website on the basis of information about the demand or response from the visitors.

Advantages of Analyzing Log Files
The data used for analysis is obtained from log files or by the method of page tagging. Since the raw data is available in log files, one doesn’t have to make changes in the website, in order to collect data through page tagging. The information about visits from search engine crawlers is also stored in log files. Search engine optimization is carried out with the help of this information. Additional domain name system (DNS) lookups are not required for log files. Thus, the problem of external server calls affecting the page load speeds doesn’t occur in this case.

Tracking Web Activity
The practice of monitoring web traffic is considered to be important for making the required changes on the basis of usage patterns of the visitors. One can monitor Internet activity and keep a track of the traffic sent by ‘other websites’. The ‘other websites’ could be those of alliance partners, blogs, etc. Strengthening the partnership with websites which redirect their traffic to your website becomes possible by learning how to track the website activity. It help us understand how to increase web traffic.

The new field of web analytics has grown, as Internet usage has risen over the years. It includes the activities of collecting and analyzing data in order to understand and optimize web usage. On-site and off-site are the two types of web analytics. The visitor’s activity on your own website is monitored with the help of on-site analytics. Performance of the website in commercial terms is analyzed in this type of analytics. In off-site analytics, web measurement, and analysis is carried out, irrespective of whether the site is owned or not. The visibility, comments, and potential audience of a website are measured and analyzed in off-site analytics.

Web Development Services

A company’s bottom line does not depend just on the product it creates but also on the services it provides and the kind of marketing it does. In this fast-paced world, people are looking out for ways which will help them finish their tasks in as little time as possible. Hence, they opt for online services to accomplish their tasks. This makes it essential that every company concentrates on creating a website to market itself and its customer services. Meeting with web development companies who will be able to create such a website thus, becomes essential. These are the services that these companies provide.

Strategic Planning
Web development teams extract the requirements of the company and reflect these requirements in the website that they create. A good website design is implemented and delivered only after proper strategic planning. Proper planning with pre-implementation process considerations helps to maximize the potential of the project and thus, deliver a better product.

Email Marketing
Email marketing acts as an effective advertising tool. Instead of spending a huge amount of money on physical advertisements, email marketing provides a way to promote one’s business through e-mails. It helps in increasing the exposure that the company gets, thus, increasing the number of customers it has and also its profits.

Creative Services
Creative services involve a lot of strategies like website design, webpage coding, animation, audio and video features. Graphic design should be implemented in such a way that it is highly attractive with awe-inspiring graphics and easy navigation. People prefer websites which are user-friendly and easy to understand. The website should be created with features that allow the customer to get everything that he wants at one place. Logo design and flash services also come under the purview of website design.

Web Hosting Services
Creation of a website is followed by web hosting. Hosting ensures that the website is accessible to the millions of users of the internet. Web development companies provide web hosting services which allocates space for the sites on their server. It may be shared or free web hosting depending on the domains that share the common pool of server.

Domain Name Registration
The next step involves the selection of a unique name for the website and its registration. This process is called domain name registration. The team provides unique names with different extensions for the sites they create, at the lowest possible prices. The names may be the primary domain names that reflect the services that the websites offer.

Online Solutions
This service helps in serving customers and consumers by building FAQ sections and providing online solutions that address customer inconveniences. This can be extremely instrumental in increasing profits for the company and decreasing costs.

Better Positioning by SEO
Creation and web hosting are not the only important factors. Popularity among users is an important criteria to increase traffic. Search engine optimization is used to optimize the website for better positioning and to increase its traffic and popularity. This can be achieved by pay per click campaigns, high-targeted keywords, relevant information etc.

Thus, a team containing highly qualified professionals implement web development services for the creation, registration. and positioning of the website, and thus, increasing the popularity of the website.